SMART Goals UX Journey - Lexi Lewis
This project centered around creating a personalized experience strategy for Lexi Lewis, a freelance designer managing a growing business. The goal was to help Lexi create structure around her time, clients, and long-term business vision through the lens of SMART goals. Using UX thinking, I developed a goal-setting experience that was not only organized — but truly motivating.
The Problem:
Lexi wanted more consistency and confidence in her daily work but lacked a clear system to manage goals or track progress. As a creative freelancer, she was overwhelmed by to-do lists and scattered ideas, without a clear plan to scale or prioritize. The challenge was to build a structure that supported accountability while still being flexible, visual, and user-friendly.
Process & Strategy:
I used UX and project management principles to design a multi-layered SMART goal experience tailored to Lexi’s needs. The process included:
Creating a custom persona and mapping her pain points
Breaking down her goals into short-term, medium-term, and long-term sprints
Building a strategy for goal tracking, content batching, and team building
Designing a visual presentation using Adobe Express to clearly explain the journey in under 3 minutes
Each goal was tied to actionable steps and paired with tools Lexi was already familiar with (like Canva, Trello, and Instagram).
SMART Goal Highlights:
Short-Term: Set up a digital task board (Trello) and commit to daily check-ins
Medium-Term: Increase conversions by posting twice weekly on Instagram
Long-Term: Grow a creative team by identifying key roles and testing a collaborative project
Deliverables:
SMART Goals Worksheet
Adobe Express video (w/ voiceover, music, and visuals)
Persona profile + goal map
Stylized Instagram mockup for content inspiration
Visual timeline showing Lexi’s path from chaos → structure
Tools Used:
Miro, Adobe Express, Canva, Trello, Google Docs
What I Learned:
This project taught me how to turn abstract user goals into clear, visual, actionable experiences — even when there’s no product interface involved. It was a chance to blend UX storytelling, content strategy, and behavior design, and it reminded me that good experience design isn’t just about apps and wireframes — it’s about clarity, motivation, and helping real people move forward.
Want the Details?
Tap the Visuals
Client Goals Proposal Video ⤴
Goal Setting Assessment ⤴